This is an important post and a topic that people have asked us about. As such, I want to come out and make sure that we clear the air from the beginning and tell you who pays us. Being completely transparent with you helps everyone stay better connected and feel most comfortable supporting what we do.
The short answer is that this project is funded by you and our brand partners: To sustain the platform, we make money through advertisements, sponsorships and partnerships with consumer and media brands that we respect and believe in and that align with our core values. It’s how we stay independent and unaffiliated.We believe in breaking down cultural barriers between the US and Cuba and throughout the broader Latinx space, making connections and putting smiles on people’s faces while we do it.
“We live in a complicated world, and we recognize that the work we do sits in the middle of that complicated world.”
We’ve grown a lot since we started and our work now includes Puerto Rico and the broader Latinx community in the United States. With regards to the US-Cuba debate specifically though, we don’t take sides. We are not involved, connected, associated, affiliated, aligned with or even in close proximity (the closest one is 440 miles/708 km away from us) to a government organization or government funding. We don’t —and won’t— take money from governments of any country.
We live in a complicated world and we recognize that the work we do sometimes sits smack dab in the middle of that complexity. We do, however, realize that it comes with the territory. Fostering these important discussions and showing all sides through our stories makes our efforts all that much more important to us.
“I hope that you stay involved with what we’re doing. I hope that you learn something. I hope that we can make you smile.”
I hope that you stay involved with what we’re doing by joining our weekly newsletter. I hope that you learn something. I hope that we can make you smile. And of course, if you represent a brand interested in working with us, I hope that you’ll reach out to chat. Our audience is very loyal and your support plays an important part in keeping the lights on and the cafecito cranking.
(BTW – You do realize that two of the greatest foods on the planet come from Latin America, right?: the Cuban sandwich and the al pastor taco, of course!)