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El Paquete Semanal: Startup Cuba Docuseries #4

8 months ago

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El Paquete Semanal, Cuba's underground weekly package of online content has seen a surge during COVID-19.

Update from El Equipo: Since filming this episode, the government has started a pilot program allowing Internet in homes and via smartphone. Change continues in Cuba.

Internet access in Cuba is tough to come by. It’s improving though. Since late 2018, access has become available through mobile data and some people even have Wi-Fi in their homes. In fact, as of 2018, 4.5 million people (39% of the country) had access to some form of internet connection, compared to 1.6 million ten years prior. Most of this happens through Wi-Fi parks for an hourly fee, or through data packages on cellular phones, available since late 2018.

To access service in a Wi-Fi park, you’ll need an access card from ETECSA, the state-run telecommunications company. You can purchase these scratch off cards at ETECSA stores or at some hotels. Yet, with the average Cuban citizen earning $25/month, a rate of $0.70 for an hour of Internet (and previously up to three times that rate) is untenable. Plus, service is slow and often unreliable. We once went a good 24+ hours without service when the entire city of Havana was offline. And, speed is the equivalent of dial-up circa 1998.

Our interview with one of the producers of El Paquete Semanal. *Photo credit: Startup Cuba*

So, enter El Paquete Semanal, Cuba’s underground weekly delivery of Hulu, Netflix, and the Internet’s best cat videos from the week, downloaded off the internet, and uploaded onto a hard drive.

The most fascinating thing about El Paquete Semanal is the underground network that distributes this block of weekly content. Basically a person or group of people manage to get the digital content for the week. They copy it onto hard drives and then share their copies with ten people (distributors) who share it with ten people, who share it with ten people and so on. Within 48 hours, the entire island has their weekly package.

Today, in 2020, El Paquete Semanal isn’t used for exactly the same reason it was when it first started. At that point there was essentially zero Internet access in Cuba, and El Paquete was Cubans’ only access into the TV shows and pop culture from off the island. But it still serves a similar function today, not because of a lack of access but because of a lack of bandwidth. If you want to watch the latest episode of Game of Thrones, are you going to spend two days, and 50 CUC that you don’t have, downloading it, or 1 CUC to get it delivered to you? Easy choice!