We just did a product review of our first edible product: An edible tacita called the Waffleshot. Can you believe this is a thing? Yes. You drink your cafecito and then eat the cup.
It’s called the Waffleshot and as its name implies, it’s a tacita-sized, waffle-cone espresso cup with an inner chocolate coating. The Waffleshots we ordered were coated with bittersweet (dark) chocolate but they’re also made in Hazelnut, Cookies & Cream, White Chocolate and Double Chocolate (chocolate cone with chocolate inside).
We ordered a four-pack. The packaging was attractive although it reminded me a bit of something you’d see on the shelf of my grandparents’ favorite frozen yogurt shop in Boca Raton. I think that makes sense though, because one look at the Waffleshot website shows that they’re aiming for an upscale market at high-end grocers and boutiques. Packaging aside, the real prize is on the inside.
Camila (see our coffee taste test) and I opened the box, lined them up, and gave ’em a test drive. And I’m super glad we did.
The chocolate coating makes it super rich, particularly if you put sugar in your coffee, so prepare to get a little extra kick when you eat it.
At first touch, the cup itself is sturdy and durable. One might think that the Waffleshot would get soggy but it had no problem holding our espresso. Well, kinda. Once we started mixing the coffee, the chocolate on the inside melted and all hell broke loose. In all fairness, this is an edible product and Camila was mixing the shit out of it to get the chocolate flavor into her coffee. I thought that was the point but I’ve since learned it’s made to be eaten afterward. I mixed a LOT of sugar in mine without going stir-crazy and had no problems.
The Waffleshot is decadent. It’s indulgent and delicious. It’s not something you need and certainly not something you could eat every day. That being said, if you’re looking for a special treat to try and have fun with, especially with friends, I highly recommend it. The chocolate coating makes it super rich, particularly if you put sugar in your coffee, so prepare to get a little extra kick when you eat it. But, do eat it for a special occasion or on a diet cheat-day. It’s worth it.
One might think that the Waffleshot would get soggy but it had no problem holding our espresso. Well, kinda.
When it comes to buying a pack of Waffleshots, there’s good news and bad news. The good news is that I paid $4.96 for a pack of four on Amazon. For under $5, combined with a healthy exercise routine, I’d order these all day long. The bad news, however, is that I can’t find it on Amazon anymore. I checked the company’s website and none of the retailers they list (Nieman Marcus, Total Wine, Wegmans, and others) had any available online, either. They are for sale on the Waffleshot website, at $10 for a pack of four plus $15 shipping. I’d pay $25 for a one-off treat or a gift but not more than once. If you don’t want to buy them, I would suggest buying a waffle cone maker and making your own. Can’t be that hard.
Where to Buy Waffleshots: We couldn’t find it but found these if you want to make your own.
More good news: if you’re in Los Angeles, you can buy them in person. The founders are merchants at the LA Farmers Market. They sell a variety of treats, coffees and of course, Waffleshots at a stand called Zia Valentina.
I reached out to Waffleshot to answer some of the questions I had. Specifically, I wanted to know where I could tell you to buy it. After an initial email response, I didn’t hear back again, so I don’t know where to point you other than to the Waffleshot website. (If the Waffleshot people are reading this: Feel free to comment below to tell people where they can buy your awesome waffle tacitas!)
There’s More in Startup Cuba’s Weekly Newsletter
Related Post: El Café Havana: Add This Coffee Shop to Your List
More Great Stories From Startup Cuba
Ken Deckinger
Ken Deckinger is the co-founder and CEO of Startup Cuba and the executive producer and host of its namesake docuseries. A native of South Florida, Ken has been an entrepreneur for his entire professional career. Previously he was co-founder and CEO of HurryDate, pioneering the global concept of speed dating to 45 cities throughout the US, UK and Canada. HurryDate eventually evolved into online dating and was acquired by Spark Networks, the parent company of ChristianMingle.com and JDate.com. Ken is a graduate of Boston College and the University of Florida, where he was honored with the University’s Alumni Entrepreneur of the Year Under 40 award and sits on the Board for the Center for Entrepreneurship and Innovation. He actively advises entrepreneurs and is a two-time protagonist of a Harvard Business School case study. Ken’s filmmaking and journalistic journey is inspired by a love of travel and authentic connections with other cultures. He believes that the more we know about each other, through stories, the closer we can become — thus the mission of Startup Cuba: to amplify the voices of the people sharing stories in the Latinx space. After living in New York City for 15 years, he encouraged his wife to move their family to Miami to get back to his South Florida roots. Needless to say, it was a short discussion and he and his family now call Boston, where his wife grew up, their home.
Add comment