OK, this is a bit out of left field but Corona just rolled out a new vending machine in Las Vegas that makes you ask for a drink in Spanish. The drink is free. But, don’t speak Spanish? You’re kinda shit out of luck. The machine will keep telling you to try again.
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It’s a total public relations stunt – they’re not a sponsor of ours and we’re writing about it – but it made me laugh. The Corona Limonada beverage team partnered up with the language learning platform Duolingo to make it happen. If you don’t speak Spanish you’ll be given prompts to learn, “Dame una Corona Hard Seltzer Limonada, por favor.”
If you can’t pronounce the Spanish, you may not get a free Corona Limonada but you may earn a Spanish lesson. Thanks to Duolingo, you’ll get one free month to practice.
The inspiration for the promotion, which was created by agency MullenLowe L.A. came from the brand’s name. A lot of non-Spanish speakers find it hard to pronounce. And while it’s really just a fun promotion to get a little exposure for the Corona Hard Seltzer Limonada, it’s pretty clever.
If you don’t speak Spanish you’ll be given prompts to learn, “Dame una Corona Hard Seltzer Limonada, por favor.”
Should you hop on a plane and go to Las Vegas for your free Corona Limonada? Eh, probably not but if you need to brush up on your Spanish, in case one of these things pops up near you, you can still visit Duolingo here to use the code “LIMONADA.” It’ll give you a free one-month subscription to Duolingo Plus.
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Ken Deckinger
Ken Deckinger is the co-founder and CEO of Startup Cuba and the executive producer and host of its namesake docuseries. A native of South Florida, Ken has been an entrepreneur for his entire professional career. Previously he was co-founder and CEO of HurryDate, pioneering the global concept of speed dating to 45 cities throughout the US, UK and Canada. HurryDate eventually evolved into online dating and was acquired by Spark Networks, the parent company of ChristianMingle.com and JDate.com. Ken is a graduate of Boston College and the University of Florida, where he was honored with the University’s Alumni Entrepreneur of the Year Under 40 award and sits on the Board for the Center for Entrepreneurship and Innovation. He actively advises entrepreneurs and is a two-time protagonist of a Harvard Business School case study. Ken’s filmmaking and journalistic journey is inspired by a love of travel and authentic connections with other cultures. He believes that the more we know about each other, through stories, the closer we can become — thus the mission of Startup Cuba: to amplify the voices of the people sharing stories in the Latinx space. After living in New York City for 15 years, he encouraged his wife to move their family to Miami to get back to his South Florida roots. Needless to say, it was a short discussion and he and his family now call Boston, where his wife grew up, their home.
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